One of the most critical tasks of Microsoft sellers is to meticulously track and nurture potential business opportunities through proactive engagement and tailored solutions. Recommender systems play a central role to help sellers achieve their goals. In this paper, we present a content recommendation model which surfaces various types of content (technical documentation, comparison with competitor products, customer success stories etc.) that sellers can share with their customers or use for their own self-learning. The model operates at the opportunity level which is the lowest possible granularity and the most relevant one for sellers. It is based on semantic matching between metadata from the contents and carefully selected attributes of the opportunities. Considering the volume of seller-managed opportunities in organizations such as Microsoft, we show how to perform efficient semantic matching over a very large number of opportunity-content combinations. The main challenge is to ensure that the top-5 relevant contents for each opportunity are recommended out of a total of $\approx 40,000$ published contents. We achieve this target through an extensive comparison of different model architectures and feature selection. Finally, we further examine the quality of the recommendations in a quantitative manner using a combination of human domain experts as well as by using the recently proposed "LLM as a judge" framework.

Cross-encoder (CE) models which compute similarity by jointly encoding a query-item pair perform better than embedding-based models (dual-encoders) at estimating query-item relevance. Existing approaches perform k-NN search with CE by approximating the CE similarity with a vector embedding space fit either with dual-encoders (DE) or CUR matrix factorization. DE-based retrieve-and-rerank approaches suffer from poor recall on new domains and the retrieval with DE is decoupled from the CE. While CUR-based approaches can be more accurate than the DE-based approach, they require a prohibitively large number of CE calls to compute item embeddings, thus making it impractical for deployment at scale. In this paper, we address these shortcomings with our proposed sparse-matrix factorization based method that efficiently computes latent query and item embeddings to approximate CE scores and performs k-NN search with the approximate CE similarity. We compute item embeddings offline by factorizing a sparse matrix containing query-item CE scores for a set of train queries. Our method produces a high-quality approximation while requiring only a fraction of CE calls as compared to CUR-based methods, and allows for leveraging DE to initialize the embedding space while avoiding compute- and resource-intensive finetuning of DE via distillation. At test time, the item embeddings remain fixed and retrieval occurs over rounds, alternating between a) estimating the test query embedding by minimizing error in approximating CE scores of items retrieved thus far, and b) using the updated test query embedding for retrieving more items. Our k-NN search method improves recall by up to 5% (k=1) and 54% (k=100) over DE-based approaches. Additionally, our indexing approach achieves a speedup of up to 100x over CUR-based and 5x over DE distillation methods, while matching or improving k-NN search recall over baselines.

Cross-encoder models, which jointly encode and score a query-item pair, are prohibitively expensive for direct k-nearest neighbor (k-NN) search. Consequently, k-NN search typically employs a fast approximate retrieval (e.g. using BM25 or dual-encoder vectors), followed by reranking with a cross-encoder; however, the retrieval approximation often has detrimental recall regret. This problem is tackled by ANNCUR (Yadav et al., 2022), a recent work that employs a cross-encoder only, making search efficient using a relatively small number of anchor items, and a CUR matrix factorization. While ANNCUR's one-time selection of anchors tends to approximate the cross-encoder distances on average, doing so forfeits the capacity to accurately estimate distances to items near the query, leading to regret in the crucial end-task: recall of top-k items. In this paper, we propose ADACUR, a method that adaptively, iteratively, and efficiently minimizes the approximation error for the practically important top-k neighbors. It does so by iteratively performing k-NN search using the anchors available so far, then adding these retrieved nearest neighbors to the anchor set for the next round. Empirically, on multiple datasets, in comparison to previous traditional and state-of-the-art methods such as ANNCUR and dual-encoder-based retrieve-and-rerank, our proposed approach ADACUR consistently reduces recall error-by up to 70% on the important k = 1 setting-while using no more compute than its competitors.